This program in Kairali TV is about the different breeding techniques of plants and animals. Agriculture in Kerala, for decades, had been associated with the production of basic food crops but as time passed there started being huge loss in this field because youngsters were no more interested in being a farmer and went after other options. But when they have realized that there is a shortage in the basic food production they understood that even agriculture has a bigger chance of making money if they move smartly. This program features the success stories of such kind of people usually housewives. As the economic development has accelerated, many more other job opportunities allied to farming has come up which is recognized as a part of agriculture like fruit cultivation, dairy, poultry, mushroom, bee keeping, etc. Today, marketing, processing, distribution of these agricultural products has huge demand in international and national markets. There are people with monthly income of more than a lakh by doing variety of agriculture. The anchor takes us through different farms or business outlets introduces us to the farmers helps us explain how it is done and what all is needed. It is a good thought it is about time that some of us realize that there’s a lot of opportunity in our land more than what the IT industry can offer. This program encourages us to take up this profession.