Interviews take up considerable space in TV. A TV interview can be as simple as asking questions to people on the street, or it can be as involved as a one-on-one, sit-down discussion with a VIP. Each interview is unique some are more serious; others are outrageously funny and completely off topic. Interviews are a far more personal form of research than questionnaires. The most important keywords are who, what, when, where, and why, the questions should be framed by keeping these 5W and 1H in mind. There are different forms of interview like a celebrity chat show, a group interviewing a single person mostly a politician or a sedate interview mostly with a dignified person. Each and every interview format has its own rules for what and what not to do. The best interviews sound like conversations, which means both parties ask and answer questions, there should always be open ended questions so that the answers are not limited to yes or no. One thing the interviewer must always remember is that this not a debate so better not ask counter question and make the interviewee uncomfortable and it should be an informal talk show not an interrogation. It is better to know the answer before the interview so that you can ask smarter questions; the goal is to get the answers that the viewers want to know. It is important to ensure that the questions being asked are of a clear and concise nature, homework is the key to a successful interview proper research should be done so no time is taken to frame questions in mind. Sometimes the interviewers have a tendency to outdo the performance by appearing gallantly and over shadowing the guest, which should be avoided because an interviewer must be well-groomed. Chothyam Utharam in Mathrabhumi News and On Record in Asianet News are some really good standard interview shows by senior most journalists. Experience is very important to know how to take a show with flow and ease, Mr. Gopakumar , Mr,John Lukose and Mr.UnniBalakrishnan are the best interviewers at present. Many new unconventional forms of interviews are being tried by some channels like Facebooked in Manorama News, I personally in Kappa TV etc which is very refreshing and a much needed change it has some colour and life to it. JB Junction by John Brittas in Kairali TV is very rude and insulting it breaks all the rules of an interview he openly asks questions which embarrasses the guests. He keen on probing their personal affairs than professional which doesn’t suit the image of a interviewer these guests come to your show because you invited them hence it is the job of an interviewer to make them comfortable along with bringing out answers which the viewers are expecting without being arrogant. The main task of an interviewer is to understand what the purpose of interviewing the guest is and hence it’s important not to deviate from the topics.